Marketing today is completely different from marketing yesterday and marketing tomorrow.
At Sluss Realty, we feel marketing should not be a set strategy but one that adjusts according to the type of property in which you are selling. Our experienced real estate team has thorough knowledge and understanding of the real estate market. Therefore, Sluss agents will provide you with a solid comparative analysis of your home, advise you on how to best showcase your property and perform their jobs at the highest level of service. The marketing department will focus on reaching potential buyers and bringing them to your door.
Sluss Realty starts by reaching the broadest spectrum of today’s tri-county market then narrows and fine tunes that reach by utilizing the most appropriate marketing tools to capture targeted segments of your market. This, in turn, allows us to acquire a more accurate reach of potential buyers which will create better results.
Our vast approach begins with a solid mix of online presence supplemented with print advertising. The moment your property is listed with Sluss Realty and all marketing criteria is complete, we will submit your property to the Multiple Listing Service. It is then syndicated to nearly a thousand home-related websites, promoted on Facebook, the leading social network, and other social media outlets as seen necessary. The key is to reach as many potential buyers as possible within a few short days of listing your home. It will also be placed exclusively on the Sluss Realty website. Our website offers a user-friendly experience that displays easy-to-find pertinent information about your home without competing with every other home on the market throughout the country. It has proven to be a viable avenue for potential buyers as traffic counts continue to climb.
Sluss Realty has also remained dominant in the local newspapers. While other companies have either eliminated or reduced their presence, Sluss Realty believes these local newspapers are a strong part of our community and reach a substantial generation with buying power.
Our marketing department will also create a full-color brochure of your property that will contain high-quality photos showcasing the best amenities your home has to offer. This will be left for the potential buyer to take home as a reminder of all the features of your property.
As marketing trends change, so will we. There is an array of marketing tools available and it is our job to investigate, understand and utilize what makes the most sense for our customers. Once that is determined, your property will be presented in the highest display of quality that is available.
As Marketing Director of the Sluss Realty Company, I invite you to sit down with one of our highly trained professionals and see what sets us apart. In more than 45 years, Sluss has earned a reputation unsurpassed in quality service, hard work, and dedication to their customers.